Investor Overview
Rachel Bloom — Investor
A beautiful handbag that protects the woman carrying it.
Rachel Bloom is building the new standard for handbags: Luxury aesthetics + biometric security + GPS intelligence. We’re not a bag company—we’re the platform for protective luxury.
The Problem
Bag theft and public-space anxiety are normalized. The emotional cost is real: violation, panic, interrupted travel, shaken trust. Luxury bags are designed to be admired—not to protect the person carrying them.
- High-incidence pickpocketing in top destinations and dense urban areas
- Identity risk: phones, passports, and payment access in bags
- Existing “anti-theft” gear sacrifices aesthetics; luxury ignores security
The Rachel Bloom Solution
We merge quiet luxury design with a defensible security platform:
- Biometric fingerprint lock (no key, no code to observe)
- Global GPS + distance alarm (app-connected)
- Cut-resistant, tamper-aware architecture (hardware + firmware)
- Beautiful, elevated materials and silhouettes
Result: a product that looks luxury and behaves like protective tech.
Product Line
Backpack • Mini Backpack • Crossbody • Belt Bag • Tote
Founders’ Story
Every woman we love—mothers, daughters, partners, friends—has a story about feeling unsafe or losing a bag. The emotional cost is real. We believed beauty and protection could coexist. So we built it.
Not a trend. Not a gimmick. A shift in what a handbag should be.
— Saul & Rachel
Campaign Platform (GTM example)
“Because I’m Her Dad”
Storytelling that reframes safety as love, responsibility, and empowerment—featuring fathers speaking about protecting the women in their lives.
Patented Security Platform
Defensible hardware + firmware + app stack covering biometric locking, anti-tamper architecture, and integrated GPS alarm systems.
Utility Patents (2)
| Jurisdiction | Number | Status |
|---|---|---|
| USA | ####### | Granted / Pending |
| UK | ####### | Granted / Pending |
| EU (EPO) | ####### | Granted / Pending |
| Canada | ####### | Granted / Pending |
| Australia | ####### | Granted / Pending |
| Japan | ####### | Granted / Pending |
| Hong Kong | ####### | Granted / Pending |
Replace placeholders with your official numbers; we’ll keep this table in the page but can collapse it if you prefer a lighter first read.
Design Patents (15)
Coverage across bag silhouettes, lock housings, zipper assemblies, and enclosure geometries in the same jurisdictions.
- Prevents direct aesthetic replication in luxury
- Reinforces licensing leverage for partners
- Creates a durable moat at the brand + product layer
Our security stack is designed to be licensed or white-labeled to established players (handbag & luggage), including app white-label.
Go-To-Market
- Creator-led storytelling: TikTok, Instagram, YouTube (education + emotional narratives)
- PR & Editorial: Travel, lifestyle, fashion, safety verticals (e.g., Essence)
- Live Shopping & Retail: Airport retail, pop-ups, premium wholesale partners
- Affiliate: Shopping editors + travel publishers + CJ Affiliate program
Business Model & Expansion
- DTC: RachelBloom.com (AOV≈$400)
- Retail: Fashion & travel retail once concept is proven
- Licensing: White-label the security stack + app to existing brands
- Diversification: Accessories, leather care, protective add-ons; Lockus security (safes, jewelry boxes)
rachelbloom.com (F)
thesmartbag.com (M&F)
thesmartbag.co.uk (M&F)
thesmartbags.com / .co.uk (M&F)
thesmartpurse.com (F) • thesmartbackpack.com (M&F)
Product built; supply chain secured; early press; creator pipeline; 50 early orders; brand assets & storytelling system ready.
Utility + design patents, hardware/firmware/app stack, brand positioning, and licensing path create a durable advantage.
Current Raise
Amount: $2.5M
Instrument: SAFE
Valuation Cap: $20M
Use of Funds
Designed for 14–20 months runway and brand scale-up
Growth & Performance (40%)
Inventory & Supply Chain (25%)
Retail & Pop-ups (15%)
R&D — Lock V2 (10%)
Strategic Hiring (10%)
Contact
To request the financial model, detailed unit economics, or data room access, contact the founders.
Founders: Saul & Rachel
Email: investors@rachelbloom.com
NDA available upon request.