The Rachel Bloom Manifesto

A declaration of purpose, protection, and unapologetic femininity.

We believe in fearless femininity.

In locking what’s ours, not out of paranoia, but power.

We believe safety is not a luxury, it’s a right.
That beauty should never be sacrificed for function.
That style should never come at the expense of freedom.
And that smart bags should be, well, actually smart.

We are the women who move through cities alone, not because we have to, but because we want to.
We know where we’re going.
We look out for each other.
We walk with our heads high and our bags locked.

We are not here to be flashy. We’re here to be free.
We are not here to impress. We’re here to express.
We are not here to be liked. We’re here to be unstoppable.

This is Rachel Bloom.
Not just a brand.
A movement.

Smart never looked this good.