1. Scope of this Privacy Policy

This Policy applies to information handled through Rachel Bloom websites (our “Sites”), the Rachel Bloom mobile application (the “App”), Rachel Bloom smart products, customer accounts, purchases, customer support, and related services (collectively, the “Services”).

Different parts of our Services use information in different ways. In particular, website advertising data, App/account information, fingerprint functionality, and optional GPS information are separate data flows. This Policy explains those differences.

2. Rachel Bloom Smart Products & App

Our smart products may include Bluetooth-enabled locking, fingerprint access, distance monitoring, alarms, and—on compatible products purchased with GPS—optional GPS tracking.

The App may process account information and product/device identifiers needed to pair, register, manage, and support compatible Rachel Bloom products. Depending on the features you choose to use, the App may communicate with the physical product over Bluetooth and with service providers over the internet.

3. Fingerprint & Biometric Security

Certain Rachel Bloom products include a fingerprint-enabled locking system. When you enroll a fingerprint, you place your finger directly on the fingerprint sensor located on the physical product. The App communicates with the product over Bluetooth to initiate and manage enrollment.

The physical lock's fingerprint hardware generates and stores the fingerprint model used for unlocking. The Rachel Bloom App does not receive or store your fingerprint image or biometric template, and our current App implementation does not transmit a fingerprint image or biometric template to Rachel Bloom's servers or to LandAirSea.

The App receives operational information from the lock, such as whether enrollment was successful, and may display the name you assign to an enrolled fingerprint. The App can also send a command to the lock to delete an enrolled fingerprint.

Once enrolled, a fingerprint can be used to operate the lock without activating GPS. GPS service and fingerprint access are separate features.

4. GPS Location & LandAirSea

GPS is an optional feature available on compatible Rachel Bloom products purchased with GPS capability. We partner with LandAirSea Systems, Inc. to provide the underlying GPS service, including through LandAirSea GPS hardware used in compatible products.

When GPS is activated, information associated with the GPS device—including device identifiers, location coordinates, timestamps, and location history—may be processed through LandAirSea's infrastructure so that current and historical product location can be displayed in the Rachel Bloom App.

Rachel Bloom does not sell the precise GPS location or GPS location history generated by your Rachel Bloom product, and we do not provide that precise product-location data to advertisers for marketing purposes.

LandAirSea's handling of information is also governed by its own policies. You can review them here:

LandAirSea Privacy & Security
LandAirSea Products & Services Terms / Privacy Information

GPS information may be retained by LandAirSea in accordance with its policies, contractual obligations, technical requirements, and applicable law. Rachel Bloom does not promise a specific LandAirSea retention period unless expressly stated to you.

5. Information We Collect

The information we handle depends on how you interact with Rachel Bloom and which features you use.

Information we do not collect through the App as biometric data

The Rachel Bloom App does not collect your fingerprint image or biometric fingerprint template. The App's role is to communicate with the physical lock to manage enrollment and deletion and to receive operational status information.

Sources of information

• Directly from you, such as when you place an order, create an account, register a product, contact us, or choose to activate a feature.
• Automatically through our Sites and Services, such as through cookies, device information, and service logs.
• From service providers that help us operate our business and provide requested functionality.
• From affiliated brands, where permitted by law and consistent with your choices.

6. How We Use Information

We may use information for the purposes reasonably necessary to operate Rachel Bloom and provide the Services you request, including to:

• Process orders, payments, shipping, returns, warranties, and customer service requests.
• Create, maintain, authenticate, and secure customer accounts.
• Pair, register, manage, support, and troubleshoot smart products and App functionality.
• Provide optional GPS tracking when activated by the user.
• Operate, maintain, secure, and improve our Sites, App, products, and Services.
• Detect fraud, misuse, security incidents, or technical problems.
• Communicate with you about your account, orders, products, updates, or support requests.
• Send marketing communications where permitted by law and consistent with your preferences.
• Measure and improve website performance and, where permitted, provide or measure website advertising.
• Comply with law, legal process, or enforce our agreements and rights.
• Support a corporate transaction such as a merger, financing, acquisition, restructuring, or sale of assets, subject to applicable law.

We will not use information for a materially different purpose without providing notice where required by law.

7. Sharing, Service Providers & Advertising

We do not sell precise product-location or fingerprint biometric data

Rachel Bloom does not sell fingerprint images, biometric fingerprint templates, or the precise GPS location or GPS location history generated by your Rachel Bloom product.

Service providers

We may disclose information to service providers that perform services for us or help deliver functionality you request, such as ecommerce, payment processing, shipping, hosting, customer support, communications, analytics, security, and GPS services. These providers receive information appropriate to the service they perform and are subject to contractual and/or legal obligations applicable to their processing.

Website advertising and analytics

Our Sites may use cookies, pixels, and similar technologies from advertising and analytics providers. These technologies may receive online identifiers, cookie/device information, browsing activity, interactions with our Sites, and approximate location information derived from information such as an IP address.

Some U.S. state privacy laws use terms such as “sale,” “share,” or “targeted advertising” broadly and may treat certain website advertising disclosures as a “sale” or “sharing” even where no money is exchanged for the information. Where required, we provide applicable opt-out rights through our cookie controls and/or privacy request process.

Other disclosures

We may also disclose information when reasonably necessary to comply with law or legal process; protect rights, safety, and security; prevent fraud or abuse; enforce our agreements; or complete a corporate transaction.

8. Retention, Account Deletion & Fingerprint Deletion

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing Services, maintaining business and transaction records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations. Retention periods vary depending on the type of information and why it is processed.

Fingerprint deletion

Enrolled fingerprints can be deleted from the physical product through the Rachel Bloom App while the App is connected to the product. The App sends the deletion instruction to the lock.

Rachel Bloom account deletion

Where available, you may use the Delete Account function in the App. You may also request deletion of eligible personal information by emailing help@rachelbloom.com. Certain information may be retained where required or permitted by law, including for transaction records, fraud prevention, security, disputes, or legal obligations.

GPS information

GPS information processed through LandAirSea is also subject to LandAirSea's retention and deletion practices. Please review LandAirSea's privacy documentation for information about its practices.

9. Cookies & Similar Technologies

Our Sites use cookies and similar technologies to operate the website, remember preferences, understand usage, improve performance, help prevent fraud, and—where permitted—support advertising and measurement.

You can manage available cookie choices through the Cookie Settings link in the footer of our website. Disabling certain cookies may affect some website functionality.

Marketing emails may be unsubscribed from using the unsubscribe link included in those messages. Even if you opt out of marketing emails, we may continue to send transactional or service-related communications.

10. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Measures may include encrypted transmission, access controls, confidentiality obligations, security monitoring, and other safeguards appropriate to the nature of the information and Services.

No method of internet transmission or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

You are responsible for protecting your account credentials and should contact us promptly at help@rachelbloom.com if you believe your account has been compromised.

11. Your Privacy Rights

Depending on where you live, applicable privacy laws may give you rights concerning your personal information, which may include rights to access, correct, delete, or obtain a copy of certain information, and to opt out of certain uses such as targeted advertising, sale, or sharing as those terms are defined by applicable law.

To submit a privacy request, email help@rachelbloom.com. We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law and subject to appropriate verification.

We will not discriminate against you for exercising privacy rights granted by applicable law.

California and other U.S. state privacy laws

If you are covered by the California Consumer Privacy Act, as amended by the California Privacy Rights Act, or another applicable state privacy law, you may have additional rights regarding the categories, sources, purposes, and disclosures of personal information. Where required, we will honor valid requests and applicable opt-out rights.

12. Children's Privacy

Our Sites, App, products, and Services are not directed to children under 16. We do not knowingly seek to collect personal information from children under 16 without appropriate authorization. If we learn that we have collected personal information from a child in a manner not permitted by law, we will take appropriate steps to delete it.

If you believe a child has provided personal information to us, please contact help@rachelbloom.com.

13. International Users & Data Transfers

Rachel Bloom is based in the United States. Our Sites, App, products, and Services may use service providers and infrastructure located in the United States and other jurisdictions. If you access our Services from outside the United States, your information may be processed or stored in countries whose privacy laws differ from those where you live.

Where applicable law requires specific safeguards or rights for international transfers or processing, we will take appropriate steps consistent with those requirements.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our products, technology, service providers, legal requirements, or business practices. We will post the updated Policy on this page and update the “Last updated” date above.

If a change materially affects how we use or disclose personal information, we will provide additional notice where required by law.