Rachel Bloom Wins CNN Underscored Innovation Award for Travel

We’re proud to share that Rachel Bloom has been named “Most Innovative Product for Travel” by CNN Underscored as part of their annual Innovation Awards.

The CNN Underscored Innovation Awards celebrate products that meaningfully improve everyday life through thoughtful design, technology and usability — and we’re honored that our smart anti-theft bags were recognized among the very best in travel.

You can explore the full list of winners and categories here:
→ CNN Underscored Innovation Awards: Travel Category

---

Why CNN Underscored Selected Rachel Bloom

Rachel Bloom was created to solve a real problem modern travelers face: how to stay secure without sacrificing style.

Our bags combine luxury materials with integrated smart technology — including fingerprint locking, GPS tracking, distance alerts and cut-resistant construction — all designed to work seamlessly in real-world travel scenarios.

CNN Underscored highlighted products that go beyond gimmicks and offer practical, everyday innovation. That philosophy has guided every design decision we’ve made.

---

Award-Winning Smart Travel Bags

The Rachel Bloom collection recognized by CNN Underscored includes a range of silhouettes designed for different travel styles — from long-haul journeys to daily city exploration.

• The Smart Backpack
  Ideal for travel days, work trips and long walks — offering maximum capacity with full security.
• The Smart Crossbody
  A favorite for crowded cities and sightseeing, designed to be worn securely in front.
• The Smart Tote
  Perfect for work-to-travel transitions, with space for laptops and daily essentials.
• The Smart Belt Bag
  Compact, hands-free and discreet — ideal for festivals, airports and urban travel.
• The Smart Mini Backpack
  A lighter, more compact option without compromising on security or design.
• The Smart Crossover
  Designed for versatility, combining crossbody comfort with expanded storage.

---

Designed for Real Travel — Not Just Headlines

Innovation, to us, means creating products that travelers actually trust and use — not features that look impressive but fail in real life.

Whether you’re navigating busy airports, public transport, international cities or everyday commutes, Rachel Bloom bags are designed to:

• Prevent quick-access theft through secure, lockable compartments.
• Help you recover lost or misplaced bags with GPS tracking.
• Blend into your environment with elegant, understated design.
• Feel comfortable and intuitive during long days on the move.

Being recognized by CNN Underscored reinforces our belief that security and style should never be a trade-off.

---

A Thank You — and What’s Next

We’re incredibly grateful to CNN Underscored for this recognition, and to our community of customers who travel smarter every day with Rachel Bloom.

This award marks an important milestone — but it’s only the beginning. We’ll continue to innovate, refine and expand what smart travel accessories can be.

Explore the full award-winning collection here:
→ Discover Rachel Bloom Smart Travel Bags