Inside Rachel Bloom’s Current Campaigns
Watch the Campaigns Behind the Mission
At Rachel Bloom, our mission goes beyond selling bags — we’re here to make women feel safer, seen, and supported through smart design and emotionally driven storytelling. Our ongoing campaigns reflect that mission from every angle.
Current Campaigns
Because I'm Her Dad →
A moving portrait of fatherhood and protection, this campaign features real dads reflecting on the love, worry, and hope they carry for their daughters. Their voices speak to every parent who wants to protect their child—especially when they can’t be there.
Would You →
A clever comparison campaign that highlights absurd yet relatable truths. If you wouldn’t leave your house, car, or office unlocked—why would you leave your bag unsecured? This one’s both eye-opening and memorable.
It Happened to Me →
Featuring real women and their real stories, this campaign tackles the emotional and financial toll of bag theft. Their firsthand accounts bring raw urgency and trust to our product promise: never compromise on safety.
Still With It →
This vibrant, style-forward campaign celebrates women who defy age stereotypes. It’s a powerful reminder that women never age out of tech, fashion, or confidence—and they deserve bags that match their energy.
I Got Her This Bag →
A heartfelt campaign that captures the act of giving something truly meaningful. These videos showcase men who chose our bags for the women they love—not just as accessories, but as everyday protection and peace of mind.
For Every Side of You →
Designed to speak to multifaceted women, this campaign highlights how our bags adapt to every role you play—commuter, traveler, caregiver, leader. Beauty meets functionality, across every facet of life.
We don’t just tell stories. We tell *your* story. Shop the products behind the campaigns.